Hi, I’m Annette Matthies. I own Kavella.
One day, my life divided into before and after. An environmental exposure damaged every system in my body. I went from a triathlete and avid sailor to bedbound, told to prepare for a nursing home at 42. That crisis opened the door to environmental illness, and to years of learning how much what we put on our skin, hair, and in our homes really matters.
I rebuilt my life around clean living: home, food, and what I put on my skin and hair. The hardest part was my curls. So much of my confidence lived in hair that felt alive: full, shiny, healthy. Going chemical free, I feared those big, bouncy curls might be gone forever.
Then I found Kavella. The first day I used it, my family noticed. “Wow,” they said. “Your curls are back.” I realized I didn’t have to choose between my health and hair that felt like me.
I used Kavella for years after that. When Ashley, the founder, stepped away to stay home with her kids, I couldn’t let the brand disappear. I bought Kavella and relaunched it in fall 2025, so other people could have what I found: clean, effective, transparent haircare that actually works.
My background is in science and biotech. I spent my career helping grow companies built on innovation and purpose. Now I bring that same care to Kavella’s next chapter: honest formulas, real results, and a brand that stays true to why it mattered to me in the first place.
Today Kavella is still vegan and cruelty free. Still honest about what’s in the bottle. Still made for real results. We ship within the US. I answer notes myself.
This isn’t a conglomerate story. It’s a small brand run by someone who needed these products to exist, and still uses them.
Thank you for being here.
Annette
Your curly haired Kavella believer
xoxo