Clarifying Shampoo

WHO IS IT FOR.

When you want a true reset. Every texture. Hard water, product buildup, pool days, and the environmental exposure of everyday life.

WHAT DOES IT DO.

Lather is rich. Hair rinses clean without stripping the hair or color treatments. All-natural ingredients create a fresh herbal note of lavender, rosemary, bitter orange, and thyme.

HOW IT DOES THAT.

Base: Aloe is the liquid the shampoo is built in.

Performance: Tetrasodium glutamate diacetate is a chelator. It binds minerals hard water and pool water leave on hair, buildup from chemical-based products, and toxins from daily life. That is why this shampoo clarifies. The result is a clean slate. Willow bark is an antioxidant botanical for scalp wellness. Caffeine refreshes it.

Clean: Cleansers working together. Decyl glucoside is a mild sugar-derived cleanser that lifts dirt and oil while keeping the wash gentle. Sodium methyl cocoyl taurate is a coconut-derived cleanser that adds to that clean. Cocamidopropyl betaine helps clean and helps create a full, rich lather. Sodium C14-16 olefin sulfonate is made from C14-16 olefins. It is the cleanser that lifts buildup. It is not a sulfate. Glycerin helps hair hold water.

Aroma: Lavender oil, rosemary oil, bitter orange oil, and thyme oil create the herbal note.

Keep it fresh: A coconut-derived preservative system. Caprylhydroxamic acid (CHA) is made from coconut fatty acids. Caprylyl glyceryl ether helps stop microbes. Propanediol is a plant-derived solvent that helps that system work. Gluconolactone supports that system. Together they keep the shampoo safe in the bottle without parabens.

WHAT ELEVATES THIS.

The base is aloe, not water. A chelator, plus willow bark and caffeine for scalp wellness. A sulfate-free clean that does not strip hair or color.

WHAT WE ARE NOT.

No dimethicone. No cyclic siloxanes. No PEGs. No hidden synthetic chemical fragrance blend. No parabens, sulfates, gluten, formaldehyde-releasing preservatives, artificial colors, ethanolamines, or animal-derived ingredients.