Ingredients We Use

Kavella® founder, Ashley Feinberg, has spent years seeking out the best natural alternatives to use in her high-quality, effective hair care formulations, and she continues that search on every single product she develops. None of our natural ingredients were added as an afterthought. Our key oils, extracts, proteins, vitamins, powders and natural fragrances are used at effective concentrations in our formulas. They are Kavella’s heroes.

NATURAL OILS AND BUTTERS

Key Ingredient

Products Used In

Pupose

Abyssinian Oil

Moisturizing Conditioner, Moisture Mist, Moisture Oil Treatment

This unique oil has the ability to reduce dry combing friction by up to 98%! Abyssinian Oil also provides strengthening and anti-breakage benefits, as well as increasing shine by up to 400%. (1)

Organic Argan Kernel Oil

Balanced Conditioner

Argan Oil adds luminous shine and softness to the hair while also reducing frizz. This oil is often referred to as “liquid gold!”

Organic Cocoa Butter

Medium Hold Cream Wax, Flexible Hold Styling Cream

We use Cocoa Butter to help thicken these two styling products while also lending to their delicious scent! Cocoa Butter is hydrating, frizz-fighting and shine-promoting.

Organic Coconut Oil

Balanced Conditioner, Flexible Hold Styling Cream

Everyone’s favorite oil! Coconut oil has a high affinity for hair proteins and is able to penetrate inside the hair shaft, unlike most other oils. This oil protects hair healthy by reducing protein loss remarkably for both undamaged and damaged hair. (2)

Organic Grape Seed Oil

Leave-In Recovery Lotion, Recovery Mask, Recovery Oil Treatment

Grape Seed Oil lightweight and high in antioxidants. It is also high in linoleic acid, around 72.2% (3), which is indicative of ceramides (4) that glue down the hair cuticle to the hair shaft. When The hair cuticle lays flat, hair is shinier and more manageable, porosity and elasticity are improved, and the hair is more damage resistant.

Organic Jojoba Oil

Moisture Oil Treatment, Moisturizing Conditioner

Jojoba is technically not an oil, it is a liquid wax – or wax ester – with a molecular structure that is comparable to human skin and scalp oil. Unlike a penetrating oil, jojoba oil coats the hair to add shine and decrease friction.

Organic Rosehip Fruit Oil

Balanced Conditioner

Rosehip oil is classified as a dry oil because it is lightweight and absorbs easily. About 97% of the lipids in rosehip oil are small enough to seep under the hair cuticle. (5) Used in conjunction with Coconut Oil, which penetrates the hair shaft, and agan oil, which coats the hair shaft, our Balanced Conditioner treats your hair strands from the inside out!

Organic Safflower Seed Oil

Leave-In Recovery Lotion, Recovery Mask, Recovery Oil Treatment

Safflower Oil is high linoleic acid, about 78% (6), which is indicative of the oil including ceramides (4) that glue down the hair cuticle to the hair shaft. When The hair cuticle lays flat, hair is shinier and more manageable, porosity and elasticity are improved, and the hair is more damage resistant.

Organic Shea Butter

Medium Hold Cream Wax

Shea Butter has some ability to soak under the hair cuticle (5). We use the butter form in our Medium Hold Cream Wax to thicken it, and the Oil version in our Moisturizing Conditioner and Moisture Oil Treatment.

Organic Shea Oil

Moisturizing Conditioner, Moisture Oil Treatment

Shea Oil is produced by lightly heating Shea Butter to separate the fractionated and non-fractionated make up of the material. The fractionated material is then fully refined, resulting in a transparent oil with a pale yellow appearance. Using the Oil of Shea helps increase penetration into the hair shaft over the Butter.

Organic Sunflower Seed Oil

Leave-In Recovery Lotion, Recovery Mask, Recovery Oil Treatment, Medium Hold Cream Wax, Flexible Hold Styling Cream

Sunflower Oil is high linoleic acid, about 68% (6), which is indicative of ceramides (4) that glue down the hair cuticle to the hair shaft. When The hair cuticle lays flat, hair is shinier and more manageable, porosity and elasticity are improved, and the hair is more damage resistant. Sunflower oil also has a really high smoke point at 440°F, so it assists the hair in staying moisturized during heat styling.

Organic Sweet Almond Oil

Volumizing Conditioner

Sweet Almond Oil is a lightweight oil that is easily absorbed into hair strands. We use it in our Volumizing Conditioner so that it will not weigh fine hair down. About 99% of the fatty acids in this oil are able to seep under the hair cuticle (5).

Olive Squalane

Moisture Oil Treatment, Recovery Oil Treatment

This popular skin care oil is also an amazing hair care ingredient! Unlike squalene, which is derived from sharks, our squalane is derived from olives. Squalane is also a natural occurring component of human sebum therefore squalane oil is known to be a highly effective emollient and moisturizer. (7)

Olive Wax

Recovery Mask, Medium Hold Cream Wax

Olive Wax is our vegan replacement for Beeswax. This emollient wax contains Hydrogenated Olive Oil, Olive Oil and Olive Oil Unsaponifiables. Not only does it thicken the formula for our mask and wax products, it also provides body, hair cuticle protection and moisture. Olive Oil is able to penetrate the hair shaft (5).

PLANT EXTRACTS

Key Ingredient

Products Used In

Purpose

Organic Aloe Vera Extract

Used in everything except our oil blends and dry shampoos

Aloe vera contains senzymes which repairs dead skin cells on the scalp. It also acts as a pH adjustor to make our formulas slightly more acidic. It acts as a conditioner, promotes hair growth and soothes the scalp. (8)

Organic Green Tea Extract

Alcohol-Free Hair Spray

Green Tea Extract has well-documented antioxidant and anti-inflammatory activities. It also appears to exert sun damage protection by quenching free radicals and reducing inflammation (rather than by blocking UV rays.) (9)

Bamboo Extract

Flexible Hold Cream, Strong Hold Gel, Volumizing Shampoo

Bamboo Extract is becoming increasingly more popular in hair care and is a natural source of silica. It strengthens the hair while naturally restoring hair body and shine.

Beet Sugar Extract

Salty Sugar Texture Spray, Volumizing Mousse

This ingredient is the “Sugar” in our Salty Sugar Texture Spray. It’s full name is Glycine Betaine (Beta Vulgaris (Beet)) Sugar Extract). (10) Glycine Betaine improves hair strength, making it less prone to fracture, increases hair elasticity, and protects the hair against humidity fluctuations. These protective qualities make it the perfect ingredient to use in conjunction with Sea Salt and Epsom Salt which cause a gritty texture.

Coconut Fruit Extract

Balanced Shampoo, Moisturizing Shampoo, Moisture Mist

Coconut Fruit Extract is high in lauric acid and is used in conjunction with Lactobacillus (a probiotic) as one of our preservative systems. Lauric acid has the strongest antimicrobial activity among all saturated fatty acids against gram-positive bacteria and fungi. (11)

Cationic Guar Gum

Balanced Shampoo, Moisturizing Shampoo

This ingredient, written Guar Hydroxypropyltrimonium Chloride, is one of the most widely used cationic polymers in personal care (12) and is naturally derived from a legume. This ingredient is positively charged (chloride), and the positively charged ions are attracted to the negative charge of damaged hair. This is how the conditioning mechanism works. Cationic guar is also a thickening agent. Although it has a long chemical-y sounding name, it is used in many natural and organic formulations and is given a very safe grade of 1 by EWG Skin Deep.

Organic Vegetable Glycerin

All Shampoos and Conditioners, Alcohol-Free Hair Spray, Leave-In Recovery Lotion, Recovery Mask, Strong Hold Pourable Gel

This ingredient is a nontoxic, water-soluble humectant that draws in water from its surroundings and holds it, keeping hair soft and hydrated longer.

PLANT PROTEINS

Key Ingredient

Products Used In

Purpose

Hydrolyzed Baobab Seed Protein

Leave-In Recovery Lotion, Recovery Mask

Hydrolyzed Baobab Protein is one of the most powerful repairing hair proteins derived from plants which is why we use it in our Recovery products.  It contains hair-loving amino acids Cysteine, Methionine, and Phenylalanine. Combined, these amino acids provide exceptional damage recovery, nourishment and conditioning.

Hydrolyzed Jojoba Protein

Moisturizing Conditioner, Moisturizing Shampoo, Moisture Mist

Hydrolyzed Jojoba Protein forms a light film around the hair that helps it retain moisture, which is why we use it in our Moisture products. It adds shine and luster while conditioning.

Hydrolyzed Quinoa Protein

Balanced Shampoo, Balanced Conditioner

Hydrolyzed Quinoa Protein is a great example of the power of plant based proteins. Clinical studies show that after 5 uses, hair experiences a 79% reduction in stress during wet combing, 83% reduction of stress during dry combing and 51% increase in hair gloss!

Hydrolyzed Rice Protein

Salty Sugar Texture Spray, Volumizing Shampoo, Volumizing Conditioner, Volumizing Mousse, Alcohol-Free Hair Spray, Flexible Hold Styling Cream

We use Hydrolyzed Rice Protein in so many products because it adds moisture and shine, but even more fascinting, it has the ability to increase hair volume. In a study after 1 wash, hair volume was increased by 12.3%. After 5 washes, volume increased by 13.1% (13). How? This ingredient naturally contains both positively and negatively charged proteins Hair is negatively charged. The positively charged proteins in this ingredient bond with the negatively charged hair structure and the additional negatively charged proteins repel each other via electrostatic forces to create a volumizing effect. This is why we love green chemistry.

VITAMINS

Key Ingredient

Products Used In

Purpose

Vitamin E

Moisture Oil Treatment, Recovery Oil Treatment

Vitamin E, aka Tocopherol, is a natural antioxidant that keeps the oils in our Oil Treatments fresh longer!

Panthenol (provitamin b5)

Leave-In Recovery Lotion, Recovery Mask, Strong Hold Pourable Gel, Volumizing Shampoo, Volumizing Mousse, Alcohol-Free Hair Spray

This humectant and emollient adds shine and strength to the hair. The smooth film it forms aids in detangling. Panthenol is capable of providing volume by penetrating the cuticle and entering the hair shaft.

POWDERS, SALTS AND SUGARS

Key Ingredient

Products Used In

Purpose

Organic Arrowroot Powder

Dry Shampoos (Brunette and Blonde)

Arrowroot is a natural ingredient that absorbs excess oil from the hair without leaving it dry, which is why we love it as an ingredient in our dry shampoos! It helps leave refreshed hair bouncy and soft.

Organic Tapioca Starch

Dry Shampoos (Brunette and Blonde), Flexible Hold Styling Cream

Tapioca Starch is another gentle oil absorbing powder that we love in our dry shampoos. We also added it to our Flexible Hold Styling Cream to keep your style set longer.

Kaolin Clay, Black and White

Dry Shampoos (Brunette and Blonde)

Kaolin Clay, used in skin care as well, is another agent to absorb excess oil. We use white kaolin clay in our Blonde Dry Shampoo and Black Kaolin Clay in our Brunette Dry Shampoo to lend to their unique colors.

Organic Cocoa Powder

Dry Shampoos (Brunette and Blonde)

We use a little bit of Organic Cocoa Powder in our Blonde Dry Shampoo to make it off white, and we use a lot of it in our Brunette Dry Shampoo to make it brunette! In our Brunette Dry Shampoo, the Cocoa Powder is a warm brown tone while the Black Kaolin Clay is a cool tone, leaving the overall powder a nice neutral brown that works for all of our beautiful brunettes.

Sea Salt and Epsom Salt

Salty Sugar Texture Spray

Sea Salt and Magnesium Sulfate (aka Epson Salt) are natural minerals found in the ocean that create the beachy, gritty texture that the beach gives your hair! We bottled the beach for you to take anywhere.

Tapioca Maltodextrin

Volumizing Shampoo, Volumizing Conditioner, Volumizing Mousse, Medium Hold Cream Wax, Strong Hold Pourable Gel

Our Maltodextrin is derived from Tapioca Starch. This common food additive has the ability to coat the hair and make fine hair appear thicker and fuller.

NATURAL FRAGRANCES

Key Ingredient

Products Used In

Purpose

Prunus Armeniaca L (Apricot Kernel) Essential Oil and Organic Vanilla Extract

Used in everything except our Oil Treatments, Dry Shampoos and Salty Sugar Texture Spray

Kavella imports this rare essential oil from France. Suprisingly, apricot kernels are the source of the almond-cherry scent that our customers love! Usually when you find products with this aroma, it is a synthetic fragrance. We use organic vanilla extract in conjunction our apricot kernel essential oil to create the signature dessert scent found in most of our products. Yum!

Organic Lime Hydrosol

Salty Sugar Texture Spray

Hydrosols, also knowns as distillates, are produced by steam distillation. The hydrosols we use were created by distilling organic blood oranges and organic limes. Using these water-soluble fragrances in the Salty Sugar Texture Spray eliminates the need for PEGs and Polysorbate in this product, making it healthier for you!

Organic Tonka Bean Butter and Organic Grapefruit Essential Oil

Moisture Oil Treatment, Recovery Oil Treatment, Dry Shampoos (Blonde and Brunette)

Tonka Bean Butter has a beautiful almondy, powdery scent. When combined with the bright notes of Grapefruit Essential Oil, we get a deliciously refreshing scent for our dry shampoos and oil treatments.