Volumizing Shampoo

WHO IS IT FOR.

Fine or thin hair that wants volume and body. Every texture that wants lift. Softness and shine that come with that fuller feel.

WHAT DOES IT DO.

Lather is rich. Hair rinses clean, soft, and full of body. All-natural ingredients create a soft note of almond, cocoa, and vanilla.

HOW IT DOES THAT.

Base: Aloe is the liquid the shampoo is built in.

Performance: Hydrolyzed rice protein is a peptide, protein broken down small enough to hold onto the hair. It strengthens hair, helps it keep moisture, and helps hair feel fuller. Tapioca maltodextrin adds light structure that builds body. Panthenol is provitamin B5. It softens hair and helps it stay flexible.

Clean: Sodium C14-16 olefin sulfonate is made from C14-16 olefins. It is the main cleanser. It lifts oil and dirt into the water so they rinse away. It is not a sulfate. Decyl glucoside is a mild sugar-derived cleanser that keeps that clean gentle. Sodium lauroyl lactylate is a mild cleanser that adds to the clean. Cocamidopropyl betaine is a coconut-derived cleanser that helps with clean and builds a full, rich lather.

Aroma: Benzaldehyde (apricot kernel oil extract) is the almond note. Cocoa distillate is the cocoa note. Vanillin is the vanilla note.

Keep it fresh: A coconut-derived preservative system. Caprylhydroxamic acid (CHA) is made from coconut fatty acids. Caprylyl glyceryl ether helps stop microbes. Propanediol is a plant-derived solvent that helps that system work. Together they keep the shampoo safe in the bottle without parabens.

WHAT ELEVATES THIS.

Hair looks fuller, shinier, and healthier. More body people notice. Rice peptides and tapioca maltodextrin build that fuller feel. Panthenol softens as you wash. The base is aloe, not water.

WHAT WE ARE NOT.

No dimethicone. No cyclic siloxanes. No PEGs. No hidden synthetic chemical fragrance blend. No parabens, sulfates, gluten, formaldehyde-releasing preservatives, artificial colors, ethanolamines, or animal-derived ingredients.